Case Study - SmartCarbon
Built for credibility at enterprise scale.
Carbon accounting software is bought by procurement teams, sustainability leads, and boards. SmartCarbon's product could stand the scrutiny. The brand had to catch up.
The challenge
Selling to the most sceptical buyers in the UK.
NHS Trusts, local authorities, and enterprise sustainability teams do not buy from brands that look like startups. Every procurement review, every tender, every exhibition stand is a credibility test. SmartCarbon needed an identity and web presence that could sit in a boardroom next to the biggest names in enterprise software and not blink.
The platform was strong. The task was to make the brand carry the same authority as the data.
The approach
Design for the tender, the boardroom, and the exhibition floor.
We began with a positioning workshop, then built a new identity system around clarity and evidence: a disciplined palette, confident typography, and a visual language that makes complex carbon data feel legible rather than decorative.
Customer journey mapping informed both the website specification, design and build and the platform's UX and UI. Exhibition stand design, printed marketing assets and social platform design carried the same system into every sales and communication touchpoint.
Delivered
- Brand identity
- Positioning workshop
- Website specification, design and build
- Platform UX and UI design
- Customer journey mapping
- Exhibition stand design
- Printed marketing assets
- Social platform design
The result
Outcome