Selected work - Greggs Foundation

Helping a powerful purpose speak clearly.

Reports, information design and campaign materials that bring the Greggs Foundation’s work into view, using its established brand with warmth, energy and clarity.

ClientGreggs Foundation
SectorCharity & community
ServicesEditorial / Information design / Campaigns
Year2024-2025

A brighter story. A wider impact.

Greggs Foundation impact report cover
Breakfast Club programme report spread
Editorial / information design / campaigns

The brief

Give important work the attention it deserves.

The Greggs Foundation supports communities through programmes, partnerships and grants. Its communications need to explain both the human stories and how the work fits together.

Our role was to apply the existing Greggs Foundation identity across editorial design, its Theory of Change, internal posters and exhibition boards. The Foundation identity and campaign assets were supplied; this project is about bringing them together in clear, engaging communications.

Greggs Foundation impact report cover
Impact report introduction spread
Impact report community grants spread
Impact report / original editorial artwork
A report designed for different levels of reading: striking photography, clear section headings, personal stories and supporting detail.

01 / Editorial

Make the detail inviting.

The impact report balances programme information with photography, quotations and community stories. Strong colour and a clear hierarchy help readers move between the overall picture and the individual examples.

The design lets the Foundation’s content lead. The aim is to make a substantial report feel approachable while retaining the information that funders, partners and supporters need.

Greggs Foundation Theory of Change showing activities, outcomes and impact
Theory of Change: a visual route through the Foundation’s activities, outcomes and intended impact.

02 / Campaigns

A familiar brand, working harder in more places.

The same visual language carries into internal posters and large-format exhibition boards. The layouts connect the Foundation’s messages with the established Greggs colours, campaign graphics and photography.

Internal poster supporting children through play, learning and movement
Feeding a brighter future exhibition board
Appeal Week exhibition board
Posters / exhibition board artwork
Original poster and exhibition board designs shown in a presentation mockup. Existing campaign branding is used throughout.

Let’s make your next chapter visible

A clearer story. A stronger presence.

Talk to Ayuda