Case Study — PWM
A 40-year engineering brand, evolved for global reach.
World leaders in cold pressure welding, selling into markets across the globe. The brand had four decades of hard-earned credibility. It just no longer looked like it.
The challenge
Trusted everywhere. Recognised nowhere near enough.
PWM machines are the reference standard in cold pressure welding, used by wire, cable, and non-ferrous metal manufacturers worldwide. But the brand told none of that story. The identity had drifted across decades of ad hoc artwork, the technical literature was inconsistent from datasheet to datasheet, and the website could not serve the international markets where most of the growth was.
The brief was evolution, not revolution. Keep the equity of a 40-year name. Remove everything that undersold it.
The approach
Engineer the brand the way PWM engineers machines.
We evolved the mark and rebuilt the identity system around the qualities buyers actually purchase: precision, durability, and proof. A tightened colour and typography system now holds every touchpoint together, from machine labelling to exhibition graphics.
The technical literature was rebuilt as a single documented system, so every datasheet, manual, and spec sheet reads as one company. Then we designed and shipped a new website, structured around the machines and the applications they serve, and built to run in seven languages without breaking.
Delivered
- Identity evolution and brand system
- Technical literature system rebuild
- Multilingual website design and build (7 languages)
- Exhibition and print collateral
- Brand guidelines and asset library
The result
Outcome