Case Study - PWM
A 40-year engineering brand, evolved for global reach.
World leaders in cold pressure welding, selling into markets across the globe. The brand had four decades of hard-earned credibility. It just no longer looked like it.
The challenge
Trusted everywhere. Recognised nowhere near enough.
PWM machines are the reference standard in cold pressure welding, used by wire, cable, and non-ferrous metal manufacturers worldwide. But the brand told none of that story. The identity had drifted across decades of ad hoc artwork, the technical literature was inconsistent from datasheet to datasheet, and the website could not serve the international markets where most of the growth was.
The brief was evolution, not revolution. Keep the equity of a 40-year name. Remove everything that undersold it.
The approach
Engineer the brand the way PWM engineers machines.
We refreshed the identity system around the qualities buyers actually purchase: precision, durability, and proof. A tightened colour and typography system now holds the printed marketing materials, brochures and stationery together.
We then specified, designed and built a new website around the machines and the applications they serve, with a structure created to work across multiple languages and international markets.
Delivered
- Brand identity refresh
- Printed marketing materials
- Brochures
- Stationery
- Website specification, design and build in multiple languages
The result
Outcome